Your website can only be judged by the amount of visitors it can attract and retain. However successfully achieving this is no easy feat, but there are some steps you can take to help your website perform better. Here are some high converting web design tips to help your site generate better leads and convert more of your visitors.
Ideally you want your visitors to spend some time on your site and to scroll around and hopefully find things that interest them. You need to make this as easy for them as possible. If your navigation is clunky or cumbersome, your visitor will be gone and it’s fairly likely they won’t be back. Make everything as easy to find as possible, it shouldn’t take more than three clicks to find anything. Reduce the number of items that are on the navigation menu and organize things into categories. It will make your site look cleaner and reduce clutter.
Get Rid of Any Sliders
Sidebars and sliders give you valuable real estate for highlighting what your viewers see and in the case of side bars it offers up ad space. While this sounds quite brilliant in actual fact it really isn’t. Sliders become a distraction for the visitor and visitors are essentially blind to them. On top of that sliders are horrible for SEO, and SEO should be kept in your mind while you are putting your site together. Get rid of sliders and use the space to create a static design that highlights your offerings.
Sliders take up a ton of real estate on your front page and waiting for them to load so you can scroll past them is bad for the user experience. Create something else that allows your visitors to scroll easily and understand what your site is all about.
Responsive Design is a Must
This should be a given now in 2017 but you have to think beyond just mobile responsive and think about the whole mobile experience. With AMP technology available and Google slapping sites that aren’t mobile responsive you really need to be aboard this train. You need to think of mobile friendly menus, properly optimize your images and be prepared for most of your traffic to come from some type of mobile device.
Use Fonts Wisely
First use readable fonts and don’t make your site too busy by using too many. Use no more than two different fonts, one for the headings and one for the body. You need to grab your reader’s attention and have them focused on what you’re saying rather than trying to read your badly formatted text. Use fonts that scale well between mobile and desktop versions.